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HOW TO: Convert a Mac into an x86

timothy posted more than 8 years ago | from the apropos dept.

Hardware Hacking 296

inventgeek writes "With the recent announcements Apple has made regarding its operating environment, Inventgeek.com has a mod that seems rather fitting. They have converted a Mac G3 to an Intel P4 System capable of running Windows or Linux. Full how to is available on there site for those brave enough to bask in what many say could be Apples greatest folly, and a blow to Linux." Update: 06/08 17:53 GMT by T : A few further Mac-OS-X-on-Intel notes, about the new Intel development kit from Apple: Readers jimboman78 and shooflot sent in, respectively, links to (mostly positive) comments on the front page of Accelerate Your Mac and a more skeptical but equally preliminary description at Think Secret.

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This will be made illegal (0, Troll)

bogaboga (793279) | more than 8 years ago | (#12759707)

If and when Apple learns of this, the EULA will be modified to make any attempt to convert an Apple illegal. Time will tell.

Unlikely (1)

ravenspear (756059) | more than 8 years ago | (#12759740)

I believe Phil Schiller said that Apple would not do anything to prevent people from running Windows on the new x86 Macs.

If that is their position on the new Macs, I doubt they would care about this at all either.

Re:Unlikely (1)

Big Mark (575945) | more than 8 years ago | (#12759995)

It makes financial sense to let people do what they want with the machines. They still have to give Apple money for them, and the only way they can get OS X is to give Apple even more money - this is despite buying an Apple computer to run anything other than OS X being akin to buying an SUV for the cup holders. I think 95% of people will run OS X on Apple's x86 computers, so it's a bit of a non-issue, really.

Re:This will be made illegal (2, Informative)

mind21_98 (18647) | more than 8 years ago | (#12759751)

Doubt it. It's not like he was trying to run OS X on it. When they do release a version of OS X for Intel, it'll probably only support Apple hardware anyway.

Re:This will be made illegal (5, Funny)

PopeAlien (164869) | more than 8 years ago | (#12759833)

Dear lowly worm, [burningideas.com]

It has come to our attention that you have converted an apple into a car. This is strictly against our EULA and we will be dispatching our squadron of attack lawyers immediately. It will be an insanely great lawsuit featuring impeccably dressed lawyers with super slick white plastic computers. You have been warned.

The Apple Legal Team

RTFA (5, Insightful)

allometry (840925) | more than 8 years ago | (#12759710)

RTFA, the description here is misleading.

The case mod for the G3 was interesting for the most part. The author includes several pictures and descriptions of the mod and is nice enough to include price points and a scale that makes no sense.

Poor guy... (1)

xtracto (837672) | more than 8 years ago | (#12759712)

from the site:
So some wise guy thought that the content on this site was slashdot worthy, submitted us, and we were featured in the daily news in the hardware section. the link to the blurb on us can be found here. and yes we are working on the " spelling issues" I am a computer geek, not a english major... deal with it!

And now some wiser guy submited another story to the main page... hehe

Re:Poor guy... (0)

Anonymous Coward | more than 8 years ago | (#12760117)

Yeah, well... some of us ARE English majors that just happen to be computer geeks...

Mirror before the slashdot (1)

winkydink (650484) | more than 8 years ago | (#12759714)

All pages (not just page 1) mirrored here [networkmirror.com]. It's not as cool as Bender, but it's certainly clever. ~

Not impressed (5, Insightful)

building_970 (890222) | more than 8 years ago | (#12759717)

This is just another "fit a PC in a mac" mod. It has nothing to do with Apple's decision to move to Intel chips, nor is it a particularly inventive thing to do. And, ooh, he put an LED in the case. That's *classy*.

Re:Not impressed (0)

Anonymous Coward | more than 8 years ago | (#12759857)

That's *classy*.

Yeah, almost as classy as those garish daiquiri-colored G3 cases were in the first place.

Re:Not impressed (5, Insightful)

jc2it (759457) | more than 8 years ago | (#12759913)

I agree, When I first read the slashdot post I thought, "Cool, somebody figured out the pinouts of the G3, and shoehorned an Intel chip in it's place." Unfortunately, I was sorely disappointed. All they did was gut the G3 and put in a Pentium mobo. That is all fine and good, but why do we need to know about the latest case modder's dream at slashdot? Unless the whole point to this is a politically motivated tecnilogical statement. (Say that ten times real fast;-)

GASP!!!!! (0)

Anonymous Coward | more than 8 years ago | (#12760015)

Unless the whole point to this is a politically motivated tecnilogical statement

On slashdot?!!!

Don't RTFA (4, Funny)

JohnGrahamCumming (684871) | more than 8 years ago | (#12759721)

It's just a case mod and consists of the following:

1. Buy a Mac G3
2. Through away all the electronicsy bits
3. Buy a PC
4. Put PC electronicsy bits inside the G3 case
5. Stick a Windows logo on case
6. ?
7. You are so not l33t


Re:Don't RTFA (1, Interesting)

HermanAB (661181) | more than 8 years ago | (#12759768)

Geezus H. Krist - lighten up would you? Get a life, calm down, it is only a toy.

Re:Don't RTFA (1)

Webmoth (75878) | more than 8 years ago | (#12760122)

Right-o. When I saw the post, I expected something involving soldering irons and porting of source code. Alas, upon Reading The Fine Article, it was not to be so.

EH? (3, Insightful)

GSpot (134221) | more than 8 years ago | (#12759735)

The headline should read: "How to put an Intel based processor motherboard into a G3 chassis."

There is no "conversion" going on here.

This is no t the article you are looking for, move along.

Ooh, how exciting ?? (0, Redundant)

HDlife (714246) | more than 8 years ago | (#12759738)

Basically he installed a small PC into a Mac G3 case. Perhaps someone thought that the Apple demons would somehow prevent it from "Windows or Linux". But there is not much to see here.

Don't get the 'blow to linux' issue (4, Interesting)

filesiteguy (695431) | more than 8 years ago | (#12759741)

I still don't get the hooplah over this in terms of Linux usage. I see the two as being very distinct. Yes, I know OS X runs a BSD (?) variant, but it is still a vendor product. Even if I could run OSX on a whitebox system I probably wouldn't, since I know the backup and support for is going to be superior to any that Apple (single vendor) will give me.

Given that one of the major selling points of Linux (aside from the stability and lack of virus attacks) is the ability to be choosy with vendors, I can't imagine someone trading in Vendor M for Vendor A. If I were a network admin or a CIO, I'd be looking at being vendor free as much as possible.

Just my $.02 - whatever that's worth these days...

Re:Don't get the 'blow to linux' issue (2, Insightful)

capt.Hij (318203) | more than 8 years ago | (#12759825)

See, you just don't get it do you? These prediculators have a job which forces them to spew out stuff every day and even if most of it is garbage it is okay as long as it generates page hits. Now, people in the market for a computer have three choices all of which involve an intel "like" machine.

Most people really don't care what is inside the box and that includes the kernel. They just want the damn thing to work. Apples work even if you have to pay more. In the end it won't really matter one way or the other. People will buy apple cuz they look nice and work well. People will buy windows cuz its cheaper and they know how to put it to work. Some of us will still install linux on top of windows cuz we can make that work.

The rest will make predictions and rake in the money....

Re:Don't get the 'blow to linux' issue (2, Interesting)

Shrapn3l (888384) | more than 8 years ago | (#12759902)

I agree. We're still going to be looking at price competition between Windows and OSX, and Linux (for the most part) is still free. Besides, both Windows and OSX are closed-source and proprietary, so what kind of "blow" to Linux this may pose may still be trivial.

It WON'T be a "Blow to Linux" (4, Insightful)

Omega (1602) | more than 8 years ago | (#12759981)

This "Blow to Linux" issue is just blowing smoke. If FREE Solaris for the x86 wasn't a blow to Linux, then $115 Mac OS X won't be a blow to Linux.

Companies don't use Linux because they like the UI. Companies go with Linux because it's highly customizeable, they have full access to the source and there are no royalties or licensing fees. Mac-Intel won't impact any desktop Linux users because you won't be able to run Mac OS X on an Intel whitebox.

Here's the blow... (2, Insightful)

uberdave (526529) | more than 8 years ago | (#12760088)

If Apple ports their OS to Intel, so that it can run on standard PC architecture, then they become an OS vendor, rather than a Mac appliance vendor. Consumers would be faced with three options: Microsoft, with its reputation for unreliability and lack of security; Linux, with its reputation for difficult installation, not being ready for the masses, and no support; and MacOS, secure, stable, and widely supported.

I know which way I'd steer people.

Only idiots think it might be a blow to Linux (1)

Colin Smith (2679) | more than 8 years ago | (#12760142)

Come on. Free, source code, runs on any/cheap hardware. That isn't Apple at all.

It could on the other hand be good for Linux. Load up GNUstep [gnustep.org] add a bit of code to the Linux kernel to run OSX binaries and it's conceivable that you could have OSX apps running natively on Linux under a very OSX like interface. Hang on, why would I need a Mac then?

Some conversion! (1, Funny)

Anonymous Coward | more than 8 years ago | (#12759742)

It's a fucking case mod. It's like putting a dress on a man. And not in the good way that getting in touch your feminine side can.

Grammar (-1, Troll)

Anonymous Coward | more than 8 years ago | (#12759743)

Please..."their", not "there"

sigh (0)

Anonymous Coward | more than 8 years ago | (#12759745)

so much confusion...

p.s. i'm being serious

Easier way (0)

Anonymous Coward | more than 8 years ago | (#12759754)

1) Buy x86 first
2) Spend $2000 less
3) Invest $2000 in MSFT
4) PROFIT!!!!

Isn't it a PC? (1)

PMOnoTo (854402) | more than 8 years ago | (#12759755)

Well when you change the current macs so that they run a P4 processor... Can they still be called macs then? Isn't it a PC with a mac-case and with only one mouse button then?

HOWTO: Put a P4 motherboard in a G3 case... (1, Redundant)

DuckofDeath87 (816504) | more than 8 years ago | (#12759761)

This does not really convert a G3 to run with a Pentium4. It just put the new P4 mother board in the G3 case. Though, if you like windows and Mac cases, this is for you.

Also, if the G3 was working, it could run linux before "converting" it.

Just a PC re-package (0)

Anonymous Coward | more than 8 years ago | (#12759762)

Coolness factor .9 - all they did was to use an old G3 case to house a Intel based PC. Now if somehow they were able to sandwitch in the new motherboard and have both the MAC hardware and PC hardware up and running in the same case..... Hummmm Idea for new project.....

I don't know what was worse.... (1)

TheKubrix (585297) | more than 8 years ago | (#12759767)

Having ANOTHER story about the Apple/Intel issue, or the "humor" from that article....

I don't get (4, Insightful)

SQLz (564901) | more than 8 years ago | (#12759776)

How is Mac OSX going to hurt Linux? I mean, people buy Macs to install Linux on them and its not like Apple is going to allow people to install OSX on commodity hardware. Apple is still a hardware company. If anything, the new machiens will just be overpriced commodity Intel gear. $500 for 512 megs of RAM, shit like that.

If anything, its hurts Microsoft bad. Linux is a server OS first, desktop second. There are far more Linux servers out there than desktops and the enterpise is looking for Linux servers to interoperate with their Windows desktops. I don't see OSX making any inroads into the Linux server market, hence, I don't see it to be a threat.

On the other hand, those company's looking to move an alternative desktop may choose OSX over Linux but might have anyway. Not to mention, in a recent survey post people choose Linux to avoid vendor lock in, which is Apple's specialty.

Re:I don't get (1)

LiquidCoooled (634315) | more than 8 years ago | (#12759842)

Then Apple hardware then just becomes the Ferrari of the car world.
It doesn't matter how much it costs, its apparant value.

I am looking forward to this now, a decent speedy x86 processor and rock solid tiger will make an excellent coupling.

No changing in there (1)

Spez (566714) | more than 8 years ago | (#12759778)

They didn't modify anything except the case!!

They put a P4 inside a G3 case. Nothing so extreme in there

What's next? (5, Funny)

Chairboy (88841) | more than 8 years ago | (#12759783)

"NEXT WEEK ON SLASHDOT: We put a PC into.... A CARDBOARD BOX! Is there ANYPLACE that's too wacky for us to use?"

Not only is this a dupe of another lackluster "roflolol i put a pc ina mac case" story from a few months ago, but it's completely un-newsworthy on its own merits.

This is as akin "turning a mac into a PC" as "wearing Davey Crockett's hat" is to making you a raccoon.

Now, if it were something really clever, like, say, taping a camera to an R/C tank and calling it a 'basement exploring robot', that would be totally different. Why, anyone who would do that would be pure genius!

Re:What's next? (1)

winkydink (650484) | more than 8 years ago | (#12759895)

Is there ANYPLACE that's too wacky for us to use?

I'm thinking that inside the goatse guy would probably be too wacky.

Re:What's next? (1)

Dogtanian (588974) | more than 8 years ago | (#12760024)

> > Is there ANYPLACE that's too wacky for us to use?

> I'm thinking that inside the goatse guy would probably be too wacky.

That's one case the modding geeks won't want to fit lights inside...

It also gives you a good excuse for *not* upgrading your system.

I'd like an Intel Mac (2, Interesting)

mind21_98 (18647) | more than 8 years ago | (#12759784)

But unfortunately, I can't really wait a year or two while they transition over. And buying a current PowerBook isn't an option either--the hardware is already obsolete by PPC standards. I guess it's just a ThinkPad for me (or any other laptop with excellent Linux support).

Anyways, that is a cool case mod though.

Re:I'd like an Intel Mac (1)

Hadley (71701) | more than 8 years ago | (#12760011)

I'll buy one right away. Not only will we (hopefully) be able to boot Linux, MSWin, or OSX on them, but in theory VMWare will be able to support the OSX/Intel as well.

OS X86 (0)

Anonymous Coward | more than 8 years ago | (#12759794)

With the processor change, should GNUstep change its name to "Free X86?" :)

I'm growing tired... (0)

Anonymous Coward | more than 8 years ago | (#12759796)

of ignorant people prognosticating the demise of Linux. READ: It will NEVER happen. Apple's move is interesting and all, but it will change nothing. Linux has no one central owner. It is like the tide. It cannot be stopped. The ONLY negative impact this MAY have on Linux is to slow desktop adoption of Linux. The server space is the real target at the moment in any event, so it's really a moot point.
Anyone who thinks Linux is going to be damaged by this needs to realize that they have logged into reality as root. Log off now, get a grip. Log back on. Welcome to Linux.

Re:I'm growing tired... (0)

Anonymous Coward | more than 8 years ago | (#12760043)

Admit it, Linux is all but dead ALREADY. Everyone I know who used to use Linux now uses OS X. The switch to Intel will make it simpler and less of a stretch for former Linux users to make the switch as well. Linux is now a niche OS that only hard core communist idiots use.

This has been done before (1)

enosys (705759) | more than 8 years ago | (#12759802)

A while ago there was a Slashdot story about how someone modded a dual G5 Mac into a PC. He said he got it as a present and wanted something which could run the software he already had. A lot of Mac fanatics attacked this as sacrilage. It was an interesting discussion. I haven't been able to find it so far though.


Hamstij (831222) | more than 8 years ago | (#12759814)

It's THEIR site. What fucking use is an editor that can't spell?


Anonymous Coward | more than 8 years ago | (#12759900)

Their their, don't get too excited.

Or... (0)

Anonymous Coward | more than 8 years ago | (#12759817)

How to f**k a G3 case.

How to turn a Mac-in-the-Box into a PC (1)

ArielMT (757715) | more than 8 years ago | (#12759818)

The right way is here: Mac-ITX [mini-itx.com] (SE/30 case largely undamaged).

The wrong way is here: Wraith SE [mini-itx.com] (SE case heavily modded).

Case lights (1)

Have Blue (616) | more than 8 years ago | (#12759819)

What is the attraction of case lights? They look hideous (especially the ones in this article) and I can't imagine they don't generate heat. Why do people use these things?

hmm... (1)

ChrisF79 (829953) | more than 8 years ago | (#12759823)

Maybe I just don't get it, but what's the point?

Re:hmm... (2, Insightful)

geoffspear (692508) | more than 8 years ago | (#12760112)

Geek cred by having your lame hack show up on Slashdot?

It would have been impressive if they'd used any of the iMac or eMac series and had the display working. But putting a PC motherboard in a pretty standard case that just happens to have been made by Apple? Lame.

I can't wait... (1)

wtmcgee (113309) | more than 8 years ago | (#12759850)

... to see a zillion of these articles once people get a hold of the version of OS X for intel.

People are going to mod either their box or the build of OS X to run on their dell or white box, whatever and for some reason, we're going to keep posting the same old screenshots over and over.

I understand this is slashdot, and we're all part of the geek community. However, I'm already dreading the forthcoming glut of articles on modded/hacked/whatever OS X installs.

Best Part of Post (1)

I_Strahd (791299) | more than 8 years ago | (#12759856)

They have converted a Mac G3 to an Intel P4 System capable of running Windows or Linux.

WOW! a P4 that can run Windoze or Linux. Why didn't I think of that?

As if this is something new.

Can We please stop! (4, Insightful)

asv108 (141455) | more than 8 years ago | (#12759864)

The X86 OSX is going to be a blow to Linux crap? How does changing the processor for OSX make it more or less of a threat to Linux? It simply doesn't make any sense. All the advantages/disadvantages of Linux over OSX remain constant regardless of what processor Apple chooses for their systems.

Now if Apple decided to allow OSX to be run on commodity hardware, that would be threating to both windows, linux and every other OS. If Apple decided to open up the propriatary components that really define OSX, that could lead to people switching to OSX. As it stands now, the likelihood of Apple doing either is very slim.

Re:Can We please stop! A Small Concern (1)

Nom du Keyboard (633989) | more than 8 years ago | (#12759992)

Now if Apple decided to allow OSX to be run on commodity hardware,

Which would then require about a zillion additional hardware drivers for OSX.

exclusivity? (2, Insightful)

bigpat (158134) | more than 8 years ago | (#12759873)

"Full how to is available on there site for those brave enough to bask in what many say could be Apples greatest folly, and a blow to Linux."

I don't think their is any exclusivity to Apple's agreement with Intel, so conceivably some models could continue to be PowerPC/Cell based while others move to Intel. Seems like Apple would then be in a good position, if IBM's Cell processors are compelling, to keep some of its machines based on that platform. This could work out for both Apple and consumers.

http://www.apple.com/pr/library/2005/jun/06intel.h tml [apple.com]

there, their (0)

Anonymous Coward | more than 8 years ago | (#12759876)

THEIR site ;)

been there done that (1)

zygote (134175) | more than 8 years ago | (#12759890)

Haven't we seen this with the fake of a G5 "gutted" and filled with PC parts?. Then, didn't someone do the same with a mini? (Too lazy to Google....there's a T-shirt waiting to be sold.)

The cool hack will be running OS X 10.5 (which I suppose will be the first Intel compatible version) on a PC and making work all the flakey PCI cards, printers, wireless adapters, external drives and everything else that makes using a PC such a joy.

Do that an You da man! Until then...not so much.

Of all the spelling errors! (1)

Bonzor (856075) | more than 8 years ago | (#12759928)

He spells so many thing correctly, yet somehow can not figure out how to spell "peel". Instead, the author of the site likes to "pill" things. How do people like this survive in the real world?

Re:Of all the spelling errors! (1)

koreaman (835838) | more than 8 years ago | (#12760023)

He spells so many thing correctly?

If you want to be a grammar nazi make sure your own post sounds like English.

Unneeded crap at the end of summaries need to stop (2, Interesting)

OmegaBlac (752432) | more than 8 years ago | (#12759933)

Full how to is available on there site for those brave enough to bask in what many say could be Apples greatest folly, and a blow to Linux."
Wow, more typical slashdot flamebait added at the end of a summary, way to go inventgeek that was real original there. What does Linux have to do with this, did I miss something? And "Apple's greatest folly"? What happens if it turns out to be Apple's greatest success? How come that wasn't in there? Too bad article submissions cannot be moderated themselves after being posted.

Give me a break (0)

Anonymous Coward | more than 8 years ago | (#12759934)

They didn't convert a mac into an x86, what they did was take the mac case, strip out all the mac innards and put x86 parts (Motherboard, CPU, Hard Drive, RAM, CD/DVD drives, power supply, etc.) into a G4 mac case. This is nothing more than a glorified case mod. If that is newsworthy, then I have a few articles for you where my friends have created x86 machines from things like 1) A teddy bear, 2) the dashboard of a car, 3) A BBQ grill, 4) And a sewing cabinet. This story should have been entitled, "Just another case mod".

What I really enjoyed ... (1)

kuzb (724081) | more than 8 years ago | (#12759942)

... Was the section entitled "Putting it togeather[sic]". Somehow, I think I'd have a hard time following the directions of someone who couldn't properly spell the word 'together'.

Wow - a nice plug for himself (1)

whereizben (702407) | more than 8 years ago | (#12759948)

Notice that the web site has the same name as the user who posted that... And that is not a "conversion" in the sense that I think most people would think of, in that this was not a way to make OS X run on natively on an Intel chipset, but rather just putting a P4 into a mac chassis - big deal, and why would I want to blow my money and time doing that? I already have both a G4 and a P3, why would I want to switch them around???

This is great! I'm gonna try it... (1)

goldspider (445116) | more than 8 years ago | (#12759958)

...as soon as I come across a few hundred dollars that I would otherwise just flush down the toilet.

I don't see how (1)

scronline (829910) | more than 8 years ago | (#12759959)

Mac OS X is BSD based. I don't see how this will be a blow to linux on the desktop to be perfectly honest. OS X and Linux are kin. More developers writting code for *NIX is better. Which means both of them will benefit.

The blow I see coming is one HELL of a blow to Windows. So many of my customers and clients are tired of Windows and the crap involved with it. Apple making this move, if handled correctly, will allow those users to begin moving away from Windows and to a *NIX style OS. To me, it doesn't matter so much if it's Linux or OS X, but that the client has a solid, stable system they can rely on. Granted, watching Microsoft get pommeled doesn't cause any lost sleep either.

I personally have a nice space lined up already to put OS X in our list of available OSes as long as they make OS X available for any Intel based system and don't try to lock people into using just their hardware.

There, There (1)

myside (679429) | more than 8 years ago | (#12760027)

Their really pushing the envelope on there site, aren't they. They're - I said it! Are you happy?

It's sad -- the review can't even get Slashdotted (1)

IronChefMorimoto (691038) | more than 8 years ago | (#12760040)

This guy's website about has-been computer mods is so bad, he can't even get it Slashdotted to his bandwidth limit or to the point of crashing a server.


Enough with this crap (2, Funny)

null etc. (524767) | more than 8 years ago | (#12760042)

what many say could be Apples greatest folly, and a blow to Linux.

So Dvorak, who is an idiot, claims that Linux will die because of this move. Remember, he's the guy who claimed that Microsoft will die in less than 10 years. And since when does "Dvorak" constitute "many"?

And now every fucking Mac article has to mention how "Macs on Intel" are a blow to Linux.

How about this. I propose that you blow Linux, instead of blowing all that nonsense hot air that has absolutely no merit.

HOW TO: Convert a Mac into a X86.... (1)

bahamat (187909) | more than 8 years ago | (#12760046)

or how to put a PC motherboard in a Mac case.

Not much different that putting one in a PC case, or an SGI case, or a Sun case, or a Tie Fighter case or a . . .

OSX/x86 on bastardized Apple hardware? (4, Interesting)

allanc (25681) | more than 8 years ago | (#12760053)

Raises an interesting question:

1. Apple will not be allowing OSX to run on standard PC hardware. Part of this will almost certainly be because of incompatible hardware, but Apple's had language in its EULAs saying you can only run MacOS on Apple hardware ever since the end of the clone era.
2. Given that Darwin, the underpinnings of OSX, runs quite well on stock PC hardware, it seems unlikely to me that someone won't figure out how to get OSX/x86 running on standard PCs.
3. Therefore, would it be against the Apple EULA to run OSX/x86 on a standard PC motherboard shoehorned into an old Mac?

Of course, this is all theoretical right now since OSX/x86 isn't really shipping yet.

im still waiting for the how to on x86 to mac (1)

mike518 (869465) | more than 8 years ago | (#12760104)

mmm running dashboard on my pc... tis what i want.

btw why would you ever want to take a mac and make it x86? maybe our military could go back to bolt action rifles or swords too?

wtf? (0, Troll)

eddievalentine (850112) | more than 8 years ago | (#12760109)

inventgeek you dumb retard. You put a P4 into a Mac case. Wow. timothy what were you thinking by accepting this as newsworthy. I can put a P4 into a cardboard box. Next on Slashdot: MAN CONVERTS CARDBOARD BOX INTO AN X86 or perhaps: LOCAL MAN RUINS EVERYTHING also, your writeup should say "an X86" not "a X86".

Slightly offtopic (1)

slapout (93640) | more than 8 years ago | (#12760123)

but everyone assumes that Apple is going to be running on a x86 chip. Couldn't it be some other Intel chip they'll be using?

Steve Jobs marketing 101 (1, Interesting)

Anonymous Coward | more than 8 years ago | (#12760125)

I think the most interesting thing about this Apple-Intel -switch is that it wasn't spoiled by regular Mac-rumor sites, rather than big news outlets like Wall Street Journal and C|net.

This is how Apple got that Intel-annoucement right:

I bet Steve Jobs was nervous that someone leaks information about the Intel-switch beforehand his keynote. If someone had done it, no-one wouldn't have bought new Macintosh while waiting the confirmation.

Thus Steve got this idea to post (or asked someone to) some other interesting things and possible rumors about Apple to Slashdot And As Seen On TV (857673) was born.

ASOT was here to get rumormill working like Apple wanted it to. Talk about Apple tablets, iTMS movie stores, next generation AirPort Extreme, ect. etc. Focus was completely elsewhere than Intel.

Jobs had one problem with Intel-announcement: How would ppl take the news from keynote. Especially when Apple's marketing had years said that Intel is a dogpoop. Well, they decided to tell WSJ and C|net about it. So ppl was ready to hear it from Jobs, not unpleasently surprised or betrayed.

Jobs just had to show that "It's True!" slide he had done weeks before keynote. And after that ASOT was useless. No new posts and all.

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